We design brand identities that survive contact with reality. AXI's brand identity design service ships logo systems, type pairings, color tokens, and a usage guide your team can actually apply to a deck, a t-shirt, or a billboard.
Primary, secondary, monogram, and lockup variants. Designed for legibility at 16px and on a billboard.
Display and body pairings that work in product UI and on a poster. Licensing notes included.
Primary, neutrals, semantic, and accessible-pair tokens. Exported as CSS variables, Figma tokens, and hex codes.
How your brand sounds in a tweet, an error message, and an investor email. Real examples, not adjectives.
Stroke weight, corner radius, and grid for any custom icons. Or a recommended icon library if a system is overkill.
Mood, treatment, and shot list so your brand photography looks intentional, not stock.
We design how the identity shows up inside your app, not just on the marketing site.
A written PDF and a Figma library. Two formats so vendors and your in-house team can both work fast.
Workshops to surface what you actually believe about your category. Identity that does not start here ends up generic.
Three distinct creative directions, presented with rationale. We pick one and refine, we never average.
Logo, type, color, voice, and the rules that connect them. Designed in Figma for a working team.
We help apply the identity to your first artifacts, usually a website, product, and pitch deck.
SEO campaign management with AI-powered analytics
Crypto wallet with cross-chain transfers, designed to feel simple not risky
Salon management system with paired owner web app and stylist mobile app
Tennis community platform: find matches at your level, book courts, track your record
NFT collectible game with marketplace and rankings
One-time projects with a clear start and end. Designed and shipped on a fixed quote.
One-time projects with a clear start and end. Designed and shipped on a fixed quote.
Book a 20-minute call. We will scope the work, talk pricing, and give you a clear path to ship.
Everything we get asked about brand identity design.
Logo system, typography, color tokens, voice and tone guide, iconography rules, photography direction, and a written usage guide plus Figma library. Most engagements also include applying the identity to a first website or product surface.
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